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Learn our proven methodology for creating powerful B2B case studies that convert prospects into clients. This guide covers two approaches—video interviews and written testimonials—with step-by-step instructions for reaching out to customers, conducting effective interviews, and crafting compelling narratives that highlight specific metrics and outcomes. Includes ready-to-use templates and workarounds for clients with confidentiality concerns.

SDR practices: tailored script, prepared objections, 200 leads/week, prioritize inbound leads, 8-12 necessary contacts, leverage internal info, avoid non-exec demos, ask for referrals after positive interactions.

In this post, I go over the early lessons we have learned driving cold emailing campaigns next to cold calling to set up new appointments with potential buyers.