NIS2 Sales Opportunity Finder
NIS2 put thousands of European companies on the hook for cybersecurity, with personal liability for management. Pick your solution and market, and see exactly which obligation you map to and how to sell it.
Your solution
Tell us what you sell and where. We map it to NIS2.
Your NIS2 opportunity
Obligation mapping and sales angle
Pick your solution and market, then hit find.
We will map you to the obligation and the angle.
Turn NIS2 pressure into pipeline
We run outbound for cybersecurity vendors across Europe, into the exact sectors NIS2 just put on the hook. Book a call and we will build the target list and the campaign.
Why NIS2 is a cybersecurity sales event
NIS2, the EU directive on network and information security, widened the scope of cybersecurity regulation from a few thousand operators to tens of thousands of companies across the bloc. It covers medium and large entities in a long list of sectors, makes management bodies personally accountable, and carries fines into the millions. For cybersecurity vendors, that is a market expansion handed to you by law.
This tool maps your specific solution to the NIS2 obligation it helps satisfy, points you at the sectors under the most pressure, and gives you the angle to open with. NIS2 is not a generic talking point. It is a set of named requirements, and your job is to connect your product to the one your buyer now has to meet.
Who NIS2 covers
NIS2 splits in-scope organisations into essential entities (larger companies in high-criticality sectors) and important entities (medium and large companies in other critical sectors). Both must put risk management measures in place and report incidents on a strict clock. The size threshold generally starts at medium, around 50 employees or 10 million euro turnover, which is why the mid-market is the largest newly-regulated pool.
- High-criticality sectors:** energy, transport, banking, financial market infrastructure, health, drinking and waste water, digital infrastructure, ICT service management, public administration, space.
- Other critical sectors:** postal and courier, waste management, chemicals, food, manufacturing (including medical devices, electronics, machinery, vehicles), digital providers, and research.
- Supply chain reach:** in-scope entities must secure their supply chains, which pulls many suppliers into the requirement indirectly
What NIS2 requires, and how solutions map
| NIS2 requirement | Solutions that address it |
|---|---|
| Risk analysis and security policies | GRC, risk management, vCISO and consulting |
| Incident handling and reporting (24h and 72h) | Detection, SOC, incident response. |
| Access control and multi-factor authentication | TIdentity and access, MFA |
| Business continuity and backup | Backup, continuity, disaster recovery |
| Supply chain security | Third-party and supply chain risk |
| Cyber hygiene and staff training | Security awareness and training |
Frequently asked questions
Is NIS2 already in force?
The directive applied from 2023 with a transposition deadline of October 2024. Member states have moved at different speeds, and several finalised national laws through 2025. That means most in-scope companies are either already obligated or about to be, and many are behind on getting ready. That gap is the opportunity.
Does NIS2 apply in the UK?
No. The UK is outside the EU and NIS2, but it has its own NIS Regulations and further cyber resilience legislation in progress. If you sell into the UK, the angle is similar but the framework is different, so do not lead with NIS2 itself.
Which sectors are the best to target?
The newly-in-scope sectors with little prior regulation feel the most pain: manufacturing, food, chemicals, waste, postal and logistics, and digital providers. They often have no CISO and limited security maturity, which makes the buying need urgent and the conversation easier to open.
How do I open a NIS2 conversation?
Lead with the specific obligation your buyer now carries and the personal accountability of their management, not a generic compliance pitch. The sharper and more sector-specific the angle, the better it lands. This tool gives you a starting line tailored to your solution.
How do I turn this into pipeline?
Build a target list of in-scope companies in the highest-pressure sectors, then run focused outbound with the NIS2 angle. Size the economics with our cybersecurity cost per meeting benchmarker] and check the timeline with the sales cycle estimators.]