Blog

After eight years in sales, 20,000 cold calls, and more deals than I can count, I’ve learned that standing out as an SDR takes more than just mastering the basics. If you want to thrive in Europe’s competitive B2B markets, you need to go beyond scripts and objection-handling techniques. You need strategies that set you apart.

Discover how to choose the most profitable B2B niche for your business. Learn to prioritize smarter, capitalize on trends, refine your messaging, and scale what’s already working. Avoid costly mistakes and unlock faster growth with proven strategies.

Explore the pros and cons of outsourcing versus building an in-house sales team for your tech company’s expansion into Europe. Learn how outsourcing offers cost savings, faster market entry, and access to local expertise, while avoiding the hidden costs and challenges of an in-house team.

In the ever-changing landscape of sales, staying ahead requires continuous adaptation and innovation. The vision and strategy of sales practices have evolved, including a shift in the role of Sales Development Representatives (what we refer to as "SDRs 2.0"), and there is a critical need for sellers to understand marketing concepts.

In this post, we go over the advantages of a sales agencies from an economies of scale and why this is the future model with new development in tech.

Problème du coaching commercial : difficulté à dupliquer les meilleurs. Solution : plateforme audio pour partager pratiques, objections et réussites. Entraînement efficace avant chaque appel.

SDR practices: tailored script, prepared objections, 200 leads/week, prioritize inbound leads, 8-12 necessary contacts, leverage internal info, avoid non-exec demos, ask for referrals after positive interactions.

In this post we cover some of the reasons why outsourcing your sales function at first and then bringing it internal or keeping it external can be a good idea to speed up your company development.

In this post we cover the advantages that technical founders have and the challenges when it comes to market and sell their product. We cover some starting points to look into for founders when they want to scale sales.

In this post, I go over the early lessons we have learned driving cold emailing campaigns next to cold calling to set up new appointments with potential buyers.

The ultimate list of collaterals you will need to scale your B2B software sales internally or externally to gain market shares faster

In this post, we cover the questions and common pitfalls we see software startups fall into when they try to kickstart their sales machine.