How a B2B enterprise software grew 150% in less than 10 months

We combined our Account Executive expertise with our client's lead generation, subject matter expertise and technical know-how

The Problem

The company had a world-class product, the management team was made of ex-top executives in global firms and the brand was recognised… they even had a couple of Fortune 500 clients. Yet they were unable to sign new clients,the sales cycles were too long, the conversions too low and they had no predictable pipeline.

The company was at risk of not reaching their sales goals and needing external capital to survive. 

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The Solution

We implemented best-practices on deal qualification and changed the sales process. Demos and sales meeting got scripted. We involved the delivery team to collaborate on estimations and offers. We revamped the messaging to match the clients expectations. We narrowed down on 1 of the 5 niches targeted to maximise conversions based on our client track record. 

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The Results

280%increase in average deal conversion

150%increase in revenue growth

227% increase in average deal size

Time to close divided by 2

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Our clients were already successful, we worked hard to oil the deal-making with key prospects. Our value was to cut down the number of projects we accept to pitch. We added layers of commitments at each stage of the funnel and ensured 100% proposal acceptance from new logos. We also revamped the pitch to hit the key points the clients wanted to hear