How a B2B enterprise software grew 150% in less than 10 months

We combined our Account Executive expertise with our client’s lead generation, subject matter expertise, and technical know-how to deliver tangible results.

The Problem

Despite having a world-class product, a management team composed of former top executives from global firms, and a brand recognized in their industry (including a few Fortune 500 clients), the company struggled to secure new clients. Sales cycles were excessively long, conversions were too low, and they lacked a predictable pipeline.

The company faced the risk of failing to meet sales goals and requiring external capital to survive.

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The Solution

We implemented best practices for deal qualification and revamped the sales process. Sales meetings and demos were scripted to improve consistency and impact. Collaboration between the delivery team and sales ensured accurate estimations and compelling offers.

Messaging was restructured to better align with client expectations.

Finally, we narrowed the focus to one out of five previously targeted niches to maximize conversions based on the client’s track record.

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The Results

• 280% increase in average deal conversion

• 150% increase in revenue growth

• 227% increase in average deal size

• Time to close reduced by 50%

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Our clients were already successful, but we worked to streamline their deal-making process with key prospects. By cutting down on the number of projects pitched, introducing layers of commitment at each stage of the funnel, and ensuring 100% proposal acceptance for new logos, we significantly enhanced their sales effectiveness. The revamped pitch directly addressed the key points clients needed to hear, driving measurable success.