1.2M EUR Closed in Less than 12 months

The Challenge: Local Expertise Gap in Sales Outsourcing

Our client, a global market leader in their category and a publicly listed company, had achieved impressive success with over 21% market penetration in the region. However, despite their leadership position, they faced a significant roadblock: the lack of local knowledge and on-the-ground presence to expand further into European markets.

While their team of subject matter experts and engineers was top-notch, what they needed was a well-structured sales outsourcing strategy, including robust qualification methods and systems, to cross their next revenue threshold effectively.

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Our client had the product, the expertise, and the ambition—but without the right sales processes and local market knowledge, they couldn’t capitalize on the full potential of the European market.

The Solution: A Tailored Sales Outsourcing Approach

To address these challenges, we implemented a comprehensive, multi-faceted strategy:

1. Reactivating the Market:

We re-engaged with existing clients and past leads by calling through the entire database, reigniting relationships and uncovering new opportunities.

2. Optimizing Terms and Processes:

Key terms like default renewal rates were adjusted, and advanced sales outsourcing processes were implemented to align with market expectations and improve conversion rates.

3. Segmenting the Database:

The client’s database was thoroughly re-segmented, ensuring that outreach efforts targeted the most promising opportunities efficiently.

4. Strengthening Partnerships:

Partner relationships were revamped to gain valuable inside information and establish long-term common agendas, creating sustainable collaboration and freeing resources for new client acquisition.

This strategic sales outsourcing in Europe allowed our client to refocus their efforts on high-value opportunities while leveraging local expertise to drive results.

The Results: Delivering Scalable Sales Success

Our approach led to outstanding results, underscoring the power of an optimized sales outsourcing strategy for tech companies:

• 27% Increase in Average Deal Size: Larger, more profitable deals became the new standard.

• 16% Year-Over-Year Revenue Growth: The territory became one of the few in Europe to achieve this level of growth.

• Revenue Generated in Year 1: €1,104,046.71

• Cash in the Bank: €402,254.21

• Enterprise Value Growth (5.8x Multiplier): €2,333,074.41

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Our market was one of the few in Europe to see progression with 16% growth YoY, a testament to the power of redefined sales strategies.

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Key Takeaways for Scaling Sales Operations

This case demonstrates how sales outsourcing in Europe can transform market presence, enabling companies to expand sustainably and profitably. By refining sales methodologies, leveraging local expertise, and targeting the right leads, tech and software companies can unlock significant growth.

If your business is ready to expand or optimize its sales outsourcing strategy, we’re here to help you achieve similar results.

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