Cybersecurity

500K+ EUR in Sales Pipeline in Less than 90 days

Client

Date

November 3, 2023

Services

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Without burning an entire market,mass emailing or harming our client reputation

The Problem

The founders are smart people who have built a great HR Tech solution. As they are part of a crowded niche in HR Tech, they rightly decided to focus on a specific geography to win market share. 

But their problem was that they lacked pipeline to reach their yearly target. Hiring an internal team would take too much time. What we found is that salespeople didn’t have enough time to prospect. The lead management needed cleaning and the list was outdated.

Our client could hire internally or hire us. It takes 2 months to hire internally and 3 months to ramp up for internal SDRs on average. Their last hire didn’t show up on the first day. We were able to be up and running in 2 weeks, producing earlyresults.

The Solution

We reworked the email templates and the cold calling script to focus on problems our clients face. We re-segmented the database to unqualify companies under a threshold of number of hires per year. 

We implemented a focused, persistent and creative follow up sequence on a narrow best-fit sample. We doubled resources after 90 days per our client demand to increase pipeline creation velocity. 

The results (as of this writing)

•Average deal size sourced increased byaround 25%

Expected results for our client: 90,120.00 EUR ARR

Expected Long-term Value: 270,380.00 EUR Long-term value

Expected Entreprise value (8x): 720,960.00 EUR

1 out of 2 decision-makers reached by phone took a demo.

We focus on what worked in the past. Success leaves clues. Then we scale our efforts to produce abnormal results without wasting resources. Our clients trust validates our approach. They doubled the resources on this campaign after just 90 days. 

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