How a Corporate Housing provider generated 100K in proposals and 1.1M in pipeline in less than 4 months

The Problem

Our client, a Corporate Housing provider, had an impressive product tailored for the B2C market but lacked the infrastructure and expertise to break into the B2B space. Although they had landed two B2B clients through inquiries, they quickly realized the niche’s lucrative potential and wanted to pursue it actively.

The challenge was clear:

• They lacked B2B knowledge, a step-by-step approach, and a proven sales methodology.

• They needed to build an entire B2B sales function from scratch.

While their product portfolio featured innovative tech solutions, they were missing the key elements for scaling their revenue in B2B: a structured sales process, qualification methods, and effective systems.

The Solution

We started by narrowing down their customer and buyer personas based on insights from their existing B2B clients. Using this data, we crafted an initial messaging strategy focusing on the pain points of their target audience.

This strategy was tested through cold emailing and cold calling campaigns targeted at a highly specific market segment that matched the profile of their current clients.

Early in the campaign, we secured two master agreements with partners, worth an estimated 300K to 400K EUR annually in RFPs.

Additionally, we generated a 1.1M EUR sales pipeline with enterprise-level clients.

Perhaps the most significant value came from product feedback. We identified an untapped vertical, opening up further upsell opportunities and expanding the client’s market potential.

The Results

• 2 New Partner Contracts: Projected 400K EUR in annual recurring revenue.

• 100K EUR in Additional Revenue Potential: Achieved in less than four months.

• Significant Growth Potential: Advanced deals worth hundreds of thousands of Euros.

• Stronger Client Relationships: Built recurring contracts and solidified relationships with enterprise clients.

This project demonstrated how our end-to-end outsourced sales team can do more than drive revenue—it can test new markets, kick-start business units, and uncover hidden growth opportunities.