How a Corporate Housing provider generated 100K in proposals and 1.1M in pipeline in less than 4 months

The Problem

Our client had a great looking product built for B2C but no B2B capacity. They had landed 2 clients by inquiries and had found that it could be a lucrative niche they wanted to actively pursue. 

But their problem was that they lacked the B2B knowledge and step-by-step approach with a proven methodology. So we set off to setup an entire sales function from scratch. 

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Our client had a great product portfolio and some interesting tech innovations.They were lacking the sales process, qualification methods and systems to reach their next revenue threshold.

The Solution

We narrow down on their customer persona and buyer persona based on current clients past exchanges. We then devised an initial message based on the pain points of the clients. 

We tested this message through cold emailing and cold calling on a narrow market of companies that matched the existing clients profile. 

We signed early on 2 master agreements with partners worth 300 to 400K EUR per year in request for proposal. 

We generated an additional 1.1M in pipeline with enterprise clients. 

But perhaps the greatest value came from providing product feedback as we uncovered an untapped vertical that was not addressed by our client and further upsell opportunities. 

The Results

2 new partner contracts

100K EUR of additional potential revenue in less than 4 months (projected 400K EUR recurring per year)

Great growth potential with advanced deals worth hundreds of thousands of Euros

Recurring contracts and solid relationship built by our team

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This mission was the proof that our end-to-end sales outsourced team can also be used to test and kick off markets and entire business units